Performance summary
Core metrics
Metrics will appear after you upload a Google Ads Excel, CSV, or TSV export.
Top Signals
Best performers
Leaderboard
Highest order value
Performance Table
Campaign performance table
| Campaign | Type | State | Clicks | Impressions | CTR | Cost | Avg. CPC | Purchases | Order value | ROAS | AOV | Cost / purchase | Purchase rate |
|---|
Performance health
Progress signals
Comparative chart
Spend vs purchases
Campaign mix
Spend share by campaign
Conversion chart
Purchases and order value
Quick insights